The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Southern Oregon Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Southern Oregon Humane Society, Dogs for Better Lives
Jackson County Master Recyclers, Rogue Valley Earth Day
DIRT Direct Involvement Recreation Teaching, Table Rock Elementary, Jewett Elementary, Washington Elementary
The People of Weed, CA
Asante Rogue Regional Medical Center, Southern Oregon Epilepsy Group

Subaru Love Promise Heart

Love Promise Stories from Southern Oregon Subaru

Crater Foundation 2018 Summer Event  –  Jill L

Crater Foundation 2018 Summer Event

The Crater Foundation 2018 Summer Wine Event - Another Success! The signature event of a Continuing Scholarship campaign to fund scholarships for students who have graduated from Crater High School in Central Point, Oregon, and have completed at least one year of post-secondary education. Continuing Education scholarships provide a critical stepping stone of ongoing financial support to Crater High School graduates who have demonstrated the tenacity and determination to complete their college education and to succeed in their future. Strengthening our community through education gives our youth an opportunity to return home, to make lives and futures of their own, in the communities where they were raised. Thanks to the support from Southern Oregon Subaru, all proceeds from this event benefit scholarships. We appreciate that not only does the Southern Oregon Subaru team support the efforts of our organization, but they also attend the event each year to "show" their heartfelt support! On behalf of Central Point Families, Crater High School, and The Crater Foundation, thank you Southern Oregon Subaru for supporting our kids' educational endeavors! Jill Layton Program Director

Thankful and Proud to Partner with SOSubaru  –  Matt S

Thankful and Proud to Partner with SOSubaru

Sparrow Clubs USA is a service-based non-profit organization that empowers kids and young people to look beyond themselves in order to help local children in medical need. This life-changing program would not be able to impact students in our communities without compassionate and philanthropic partners like Southern Oregon Subaru. For over a decade, Southern Oregon Subaru has generously supported the work of Sparrow Clubs in local Southern Oregon schools, helping to inspire and empower students to change the lives of others through service and compassion. Through their ongoing support of Sparrow Clubs, Southern Oregon Subaru is significantly helping to change youth culture from the inside out. Sparrow Clubs is thankful and proud to have Southern Oregon Subaru as part of our Sparrow family! Matt Sampson National Program Director Sparrow Clubs USA Sparrow Clubs not only provides financial and emotional support for children and their families in medical need, but also empowers kids (elementary to college age) to help others through charitable service in their communities. The Sparrow Clubs program teaches life lessons in compassion and selflessness through building relationships between a Sparrow family, a school student body, and our community. Sick kids get help, healthy kids become heroes and communities experience change. In the photo (left to right): Kena Sampson, Southern Oregon Program Coordinator; Randy Nidalmia, SOSubaru GM and Partner; Neveah and her Mom (Jessica); Matt Sampson, National Program Director

SOSubaru makes a Love Promise  –  Karen E

SOSubaru makes a Love Promise

Today Southern Oregon Subaru presented SoHumane with a check for $37,500 from their 6th annual Share the Love event held last winter. We’re just ecstatic over here at SOHumane! Southern Oregon Subaru has always been extremely generous with their support and monetary gifts but this year’s check is beyond belief! It really is going to save countless dogs and cats in the coming years. Thanks to their continued participation in the annual Share the Love event, Southern Oregon Subaru, Subaru of America and Subaru owners have been able to contribute nearly $94,000 to help animals in need at SoHumane. Southern Oregon Subaru is also the 2018 Saving Train Sponsor for A Toast for Tails. (Pictured are Randy Nidalmia, General Manger, Southern Oregon Subaru, Karen Evans, Executive Director, SoHumane, and Jay Lynch Western Region Products Manager for Subaru of America, with SoHumane staff and dogs.)

A ray of sunshine  –  Mary C

A ray of sunshine

A few months back Southern Oregon Subaru was thoughtful enough to give Asante Rogue Regional Medical Center’s Pediatric and Medical Oncology units blankets and toys for our peds patients. The joy the kids express is heartwarming; in the mist of chemotherapy they smile and are grateful. It is their strength that keeps pediatric nurses fighting the good fight. The blankets are a little piece of home that they desire so much. One cannot begin to imagine the journey parents take when their child is diagnosed with cancer and have to watch them bravely go through treatment that they pray will make them feel better. The generosity SOSubaru has shown us goes so much further than anyone will ever truly realize. The adult cancer patients are really no different than our peds patients, this ride is new and scary for them and their loved ones as well. They have little understanding of what is and will happen to their bodies and live as they bravely face the unknown. The blankets are security for the patient and if cancer takes their loved ones they cherish the blanket forever. To all the folks at SOSubaru thank you for this ray of sunshine during the storm. Our patients and staff are grateful that such a caring organization does so very much for our community. Mary Cardoza, MSN, RN Medical Oncology Clinical Coordinator Jessica Silva, RN Pediatric Clinical Coordinator

Making the world a better place for animals.  –  Karen E

Making the world a better place for animals.

At SoHumane we believe in making the world a better place for animals and so does SO Subaru. In fact, SoHumane and SO Subaru have been working together successfully saving lives since 2009. Together we have made a Love Promise Commitment to the animals and families who adopt them in our community. 2017 was the seventh year of our Share the Love adoption event. With the help and hard work of SO Subaru we were able to find homes for 40 dogs that day. In the last seven years we have found homes for 197 dogs at this event alone. Through the Share the Love adoption event SO Subaru has helped raise over $60,000 since 2012 which has enabled us the save thousands of lives through our Saving Train program. Our Saving Train rescues dogs and cats from overcrowded shelters where they are in danger of being euthanized and brings them to our campus to be adopted. SO Subaru doesn’t stop there. They work all year long to help raise awareness about homeless pets through radio and television sponsorships and social media. They are also the Saving Train sponsor for our annual Fundraiser “Toast for Tails” which accounts for 20% of our annual operating budget! “We are incredibly grateful for this partnership. We simply couldn’t do what we do without the generosity of SO Subaru. They truly make our community a better place to live”. Karen Evans, Executive Director

Subaru's Generosity Makes a Positive Impact  –  Sena S

Subaru's Generosity Makes a Positive Impact

Dogs enjoy having toys play to with. Toys are mentally and physically stimulating, encourage active play, and minimize periods of boredom. Chewing on long-duration chew toys can be soothing and help dogs relax. Interactive play between a dog and his owner enhances their bond. During the month of October (2017), and in honor of Adopt a Dog Month, Southern Oregon Subaru partnered with Dogs for Better Lives. In support of Dogs for Better Lives’ mission and adoption program, Subaru collected donations, purchased toys, blankets, adoption placement kits, collars, leashes, harnesses, dog food, and collapsible water bowls. All of this was presented to Dogs for Better Lives in early November. The products collected will go with each dog during placement and be a tremendous help toward successfully transitioning them into their forever homes. Thank you Subaru, for your ongoing support! Your kindness and generosity are making a lasting and positive impact on dogs needing homes and the people opening their hearts and homes to them.

Life is an Adventure - Especially with a Subaru  –  Carly Z

Life is an Adventure - Especially with a Subaru

My old 2002 Outback broke down in the middle of nowhere halfway through a cross-country epic journey. We had been living out of it for a couple weeks, myself, the boyfriend, and our dog. Getting back to Oregon from Utah was crazy, especially just in time to start my last term of nursing school. I finished up school without a car, commuting by foot, bike, or sharing the boyfriend's 1998 Impreza which is still going strong. The breakdown left me stranded and feeling abandoned by my old reliable 'Suby', I was very resistant to getting a new car. It seemed like everything I drove was just not 'my car'. When I met the dealer at the local Subaru dealership, he was unlike the other hot-headed dealers I'd met. He had a vested interest in helping meet my adventure needs, rather than just selling me any car I could take. After a couple test drives, the guys at the dealership were working their magic to get me into the exact car my lifestyle demands. I drove her off the lot feeling like I'd won the lottery! The following week I graduated nursing school and now we are packing up this glory to head back to Utah for a new adventure... I think my old 'Suby' really was looking out for me, just wanted to show me where I'd end up. This photo was our first weekend out with the new ride... 4 pals, 1 dog, 3 surfboards and a Thule. Life doesn't get much better than this.

Jewett's Outdoor Classroom Thanks Subaru!  –  Tess S

Jewett's Outdoor Classroom Thanks Subaru!

Jewett Elementary School has spent the last year designing and developing our Outdoor Classroom. It is used by students in kindergarten through fifth grades on a daily basis. The "garden goodies" package awarded to us by Subaru was absolutely the icing on the cake! Students planted the wildflowers, hung the bird boxes, placed the toad house and are ALREADY watching the humming birds and other local birds eat out of the feeders. They were so excited to receive all the components of the package and we are so grateful to be a certified wildlife habitat! What a great experience for our school - thanks Subaru!

Love leaves footprints on your Heart!  –  Bobby A

Love leaves footprints on your Heart!

Each year, our friends at Southern Oregon Subaru look for ways to help animals. the Saving Train Program, which has saved over 8,000 animals from shelters where they run out of time or space, has been the way they think they can help best. Every December, SoSubaru host an adoption event that raises awareness, raises money, and finds homes for dogs and cats. Last year, the event helped more than 44 Saving Train rescues find homes and raised $15,000 through the national Subaru Share the Love campaign. Thank you SoSubaru for your love and dedication to the Southern Oregon Humane Society!

Subaru Makes a Difference  –  Sena S

Subaru Makes a Difference

During the month of October (2016), and in honor of Adopt a Dog Month, Southern Oregon Subaru sponsored Dogs for the Deaf, Inc. Sena Short, Adoption Program Manager, Harvey Potts, Development Director, and Demo Dog, Lucy, from Dogs for the Deaf, Inc., visited Southern Oregon Subaru to meet the staff, provide an overview of the Adoption Program, and conduct a Hearing Dog Demonstration. Lucy was a hit! She demonstrated how a Hearing Dog alerts to the sounds of the oven timer and door knock, beautifully. In support of Dogs for the Deaf’s mission and adoption program, Subaru collected donations, purchased toys, blankets, dog beds, pet waste bags, and collapsible water bowls, with a collective value of over $500. All of this was presented to Dogs for the Deaf in early November. The products collected by Southern Oregon Subaru will go with the dogs when placed in their forever homes. Thank you Subaru, for your sponsorship and support during October’s Adopt a Pet Month! Your generosity will go a long way in helping the dogs that we rescue and place. For more information on how to adopt a rescued dog or to learn about options to support Dogs for the Deaf, Inc., please contact Sena Short or Harvey Potts at (541) 826-9220, or visit our website at

Books! Books! Books!  –  Sallie J

Books! Books! Books!

Thank you from the bottom of our hearts, SO Subaru and SO Subaru customers. Our students at Washington Elementary in the Medford School District are so thrilled to have the 200 books that you so generously donated to our library and classrooms. A 5th grade student said of the book, 'How to Clone a Mammoth' by Beth Shapiro, "I can't wait to read that book!" New titles draw enthusiasm for reading. Thanks for supporting and encouraging literacy in our schools.

Sponsors make our work possible!  –  Amy M

Sponsors make our work possible!

Southern Oregon Epilepsy Group is a new organization to the Rogue Valley but it is the only Epilepsy Group in the State of Oregon and California that works with individuals to provide them with potentially life saving monitoring equipment. Our sponsors, like Southern Oregon Subaru, are so important because they make what we do for others possible! Epilepsy is an invisible neurological disorder for which there is not a cure. Because it can't be seen the awareness and knowledge is almost as invisible. We hope that through awareness and our sponsor we can impact not just the individuals who seek our help but in educating the community on how they can help! Thank you Southern Oregon Subaru for helping us grow.

Love for oncology patients  –  Katie M

Love for oncology patients

On behalf of Rogue Regional Medical Center, I would like to offer our sincere thanks and gratitude to Southern Oregon Subaru for choosing to donate some love to our oncology population. As an organization, we exist to provide quality healthcare services in a compassionate manner. This donation, coupled with our incredibly passionate group of caregivers, will aide in creating a little bit of comfort and warmth to our cancer patients during an extremely difficult time in their lives. What does Asante do with the blankets? The blankets will be distributed throughout the hospital to the areas that provide care and services to our cancer patients. This will include Radiation Oncology, Infusion Services, Pediatrics, and Medical Oncology. What it means to our patients to receive a blanket? Here at Asante, we want to be recognized for our medical excellence, but also for the compassionate care we provide our patients. We never want to lose sight of our patients’ humanity. These blankets will hopefully not only provide physical comfort, but will also serve as a reminder that we really do care for people not just as patients, but as humans. Katie Marks RN, BSN Clinical Manager Medical Oncology Asante Rogue Regional Medical Center

Planet-sized thanks  –  Paige P

Planet-sized thanks

Dear Southern Oregon Subaru: Planet-sized thanks to Southern Oregon Subaru for its gift to help ensure the Rogue Valley's joyful, educational and motivational Earth Day event was a success this year. Your support made it possible for Southern Oregonians of all ages to have fun, learn about sustainability, and Rise to the Challenge in 2016. We could not do it without support from generous and community-minded supporters like you! Gratefully, Paige Prewett Event Manager/Committee Chair Rogue Valley Earth Day 2016

Tobi gets by with a little help from friends  –  Gregg S

Tobi gets by with a little help from friends

Gregg and Annie Sorensen fell in love with Tobi at first sight and knew that they had to do whatever was needed to give him complete mobility. Here is part 1 of their story. Thanks, Southern Oregon Humane Society, for everything that you do! Credit to Sean Marc Nipper & Reel House Films ( for this excellent video (used with permission). This video was produced and presented at SOHumane’s annual Toasts for Tails fundraiser. Gregg Sorensen is a partner and Executive Manager at Southern Oregon Subaru in Medford, OR.

Saving the Monarchs  –  Gregg S

Saving the Monarchs

Did you know that in recent years the Monarch butterfly population has declined by over 90%? With 1 in 3 bites of food made possible by pollinators, it is up to all of us to insure the continued health of pollinator species like the Monarch butterfly. Knowing those two things, SOSubaru is delighted to participate in the Butterfly Heroes Program by partnering with Subaru of America and the National Wildlife Federation. For the month of April, and as part of the Subaru Loves the Earth initiative, SOSubaru has a certified butterfly habitat on-site. At the end of April we will be donating our habitat to a local elementary school to be used in conjunction with their gardening project. We will also be giving out milkweed seed packets to create your own butterfly-friendly habitat at home. Stop in and learn how you too can be a Butterfly Hero, and pick up a free pack of milkweed seed while you are here. For more information about the Monarch butterfly check out the NWF site, here:

A promise to every Saving Train dog and cat  –  Kenn A

A promise to every Saving Train dog and cat

At SOHumane, we make a promise to every dog and cat that comes in on our Saving Train: we will do whatever it takes to make you healthy and find you a home. This extraordinary gift from Subaru, Subaru owners, and SOSubaru, makes us able to keep that Love Promise. The money pays for necessary surgeries, vaccinations, housing and care of animals that have lost the only home that they have ever known. From Gregg Sorensen: On April 12th, 2016, we had the distinct pleasure to present to the Southern Oregon Humane Society a check for $21,000. This is the third year that we have been able to help SOHumane, thanks to Subaru's 8th Share the Love event, which has donated over $65 million to-date to charities nationwide. The total to SOHumane in the three years that we have been supporting them is $42,000. From left to right: Jay Lynch (Western Region Products Manager for Subaru of America), Gregg Sorensen (Executive Manager/Owner, SOSubaru), Kenn Altine (Executive Director, SOHumane), Randy Nidalmia (General Manger, SOSubaru), and Karen Evans (Development Director, SOHumane). Seen with them are Jet, Pacman, and Dusty, three newly saved dogs courtesy of the Saving Train, for which we are a sponsor.

Giving back to our community  –  Gregg S

Giving back to our community

Our own Jackson County Master Recycler and SOSubaru Green Team Leader Rocky Rawstern just donated his 80th pint (10th gallon) of blood to the American Red Cross. In their own words "Donating blood is a simple thing to do, but it can make a big difference in the lives of others." Rocky says "It only costs me a few minutes of my time and may end up being a life saver for someone else. I'm happy to do it even though it is unlikely that I'll ever know who I've helped." January, 2016.

2015 Fall Plastic Round-up Success!  –  Gregg S

2015 Fall Plastic Round-up Success!

We once again had a very successful Plastic Round-up collection event! In the two day event we collected a total of 43,880 lbs. of plastic from the public. Recycling mixed plastics that are not accepted in curbside recycling programs can be a challenge at best. But despite depressed markets and having to bear the full cost of transportation, we did it! But not without the help of our partners. I would like to thank volunteer Rocky Rawstern, a Master Recycler from the 2012 class, who not only worked at the event to make it a success, but also coordinated a partnership that spans several years between our event and Southern Oregon Subaru. They not only helped spread the word about this event, but also helped us cover $500 of the transportation cost to get our material to our processor. What a wonderful community we live in where a business not only cares about our environment but supports activities that benefit it.

Don't despise the day of small things  –  Diana M

Don't despise the day of small things

Dear Mr. Sorenson, Thank you SO much for your generous donation to the first-grade students in my classroom! I've been busy preparing for the precious little boys and girls coming to their BIG year of first-grade and have had a special place in my heart knowing that you will be a part of their day...everyday by your donation. The first purchase I will make with your donation is new water bottles. The stainless steel water bottles I had purchased were seeing the last of their days; I've been trying to figure out how I was going to swing that much of a personal expenditure. It was looking like the ole faithful credit card. I'm going to share with my little students that their water bottles came from someone who cares about their well-being. As for the rest of your donation I shall use it well. There is a special saying I like, "Don't despise the day of small things." Again, Thank You SO much for your actions truly speak of your heart towards children. Sincerely, Diana L McFarland White City Elementary School

Thanks to Southern Oregon Subaru  –  Sandi E

Thanks to Southern Oregon Subaru

I am so thankful for the opportunity to have funding to help my students. I am going to target my science/reading instruction and purchase supplies for an ongoing lab in which we study ecosystems and the water cycle. In addition, I may use some of the funds for a science-based field trip. Working in a high poverty school, students are not able to purchase needed supplies, so if I do not buy them we are not able to complete certain hands-on activities. This financial help from Southern Oregon Subaru allows my students to have experiences that enhance their learning and make connections to the real world that they may not have had. I am greatly appreciative.

Thank you Southern Oregon Subaru  –  Janet L

Thank you Southern Oregon Subaru

I am a teacher here in the Rogue Valley. Southern Oregon Subaru contacted me and told me about Adopt-A-Classroom. I signed up and Subaru awarded my classroom with $250.00! Their generous donation helped me purchase science and art supplies for my students. With low school budgets and very little money to purchase materials I am rarely able to get what my students really need. This year my class will get to experience some great hands-on activities due to Southern Oregon Subaru's giving spirit. I am so grateful for their gift.

SO Subaru Supports Homeless Pets  –  Kenn A

SO Subaru Supports Homeless Pets

Southern Oregon Subaru has made a Love Promise and both professional and personal commitments to the homeless animals at SoHumane for more than four years. The positive impact they have made extends beyond the advocacy of their annual ad campaign for SoHumane; the yearly adoption events that have grown from a handful of adoptions to more than 30 in a single day; and their financial support for our annual fundraiser, which accounts for 20% of our operations budget. When I visit Southern Oregon Subaru each week, I am visiting family. First I stop in Accounting, where the employees get to "ooh and ahh" over whichever shelter dog I've brought that day. They then catch me up on the dogs they have adopted from SoHumane. Next is the Cashier's office, where the dog treats are kept and belly rubs are given while I get another update on a former SoHumane alum now in the home of a SoSubaru employee. After stopping at the weekly executive meeting where photos are taken for Facebook and Chris and Gregg Sorensen meet the latest "kid" it's on to the sales floor, where more employees give updates on their adoptees (three dogs with one employee alone). At SoHumane, we are in the business of families, and working with the family business at Southern Oregon Subaru truly makes it possible for both organizations to improve the lives of pets and people in our community. Kenn Altine Executive Director, Southern Oregon Humane Society

Education Through Recreation  –  Taneea B

Education Through Recreation

Direct Involvement Recreation Teaching, DIRT, is committed to providing education through recreation to our community. Southern Oregon Subaru has played an invaluable role in helping us reach our goals and provide free educational programs to the children in our community. We are proud to have them on our team of sponsors, partners, and pals.

Reducing waste by recycling plastic  –  Rocky R

Reducing waste by recycling plastic

Our digital Media Manager (Rocky Rawstern) got himself Certified as a Master Recycler and then got our store Certified as an Eco-friendly Dealership. As such, SOSubaru now sponsors our local Plastic Round-up events. By doing so, our community recycled 49,100 pounds of plastic material (in the Fall of 2014) that would have otherwise ended up in the local landfill.

Southern Subaru & Siskiyou County Provide Help to Victims of the Boles Fire  –  Julie F

Southern Subaru & Siskiyou County Provide Help to Victims of the Boles Fire

The residents of Weed, CA suffered a devastating fire which quickly spread through their small community on Monday, September 15 (2014) taking 150 structures. The Boles Fire destroyed mostly homes but also commercial structures including the local lumber mill, library, and a church. In an amazing show of unity and compassion, people from surrounding communities immediately organized to help the victims of the fire. Goodwill also played an important role. With community donations, including the largest from Southern Oregon Subaru and their customers ($3,020), Goodwill was able provide long-term recovery assistance with over $7,000 in emergency store vouchers for those displaced by the fire. Goodwill partnered with a local nonprofit agency in Siskiyou County to identify those with greatest need and to distribute store credits for household items and clothing. Our hearts go out to the town of Weed as well as our deep gratitude goes to everyone at Southern Oregon Subaru whose generous financial donation helped us reach more displaced families in Siskiyou County, said Shae Johns, President & CEO of Southern Oregon Goodwill. The community support in Southern Oregon was amazing!

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