About Southern Oregon Subaru In Medford, OR
Our Purpose
Why Southern Oregon Subaru?
At Southern Oregon Subaru, buying a vehicle is only the beginning of the relationship. We have built our reputation by treating people the way we want to be treated, with honesty, respect, and a genuine commitment to our community. From helping you find the right vehicle to supporting you long after the sale, our team is here to make the entire experience straightforward, comfortable, and worth coming back to.
We are proud to be part of the Southern Oregon community and equally proud to support the people and organizations that make this such a special place to live. Our commitment extends beyond our showroom through local partnerships, community programs, and the Subaru Love Promise.
We also believe confidence should continue after you drive off the lot. That means knowledgeable service, people who are here when you need them, and benefits like our Lifetime Powertrain Warranty on new vehicles.
At Southern Oregon Subaru, our goal is not simply to sell you a car. It is to earn your trust, support your ownership experience, and be here when you need us.
Southern Oregon Subaru.
Here for Your Road Ahead.
Here for Your Road Ahead.
Customer Reviews
Real 5-Star Experiences
Here are just a few of the things our customers have shared about their experience with Southern Oregon Subaru.
★★★★★
"Gabriel was extremely helpful and pleasant. The dealership was competitive with others and all of the staff was kind as well. Would 1000% recommend to anyone trying to buy or sell a vehicle."
Google Review
★★★★★
"They helped me so much getting a car. Ben was very helpful. 10/10 would recommend."
Google Review
★★★★★
"Cody at Medford Subaru went above and beyond to help us find our new car. He made shopping for a car extra fun and brought a lot of knowledge to the experience. I highly recommend working with him."
Google Review
What Sets Us Apart
What Makes Us Different
Relationship First
We focus on trust, comfort, and long-term service.
Community Driven
Local partnerships and year-round giving matter here.
Confidence After the Sale
Service, warranty support, and real follow-through.
Southern Oregon Roots
Proudly serving Medford and the Rogue Valley since 1983.
Our Community
Our Love Promise in Action
We believe in being a positive force in the community, helping to build a stronger, healthier Southern Oregon.
SoHumane
Partners in Compassion: Saving Thousands Together Since 2009
More than 15 years of partnership, nearly 300 animals adopted through Share the Love, more than $371,000 raised, and support benefiting over 12,000 dogs and cats.
Learn More →
ACCESS
Supporting Our Mission
For 18 years, Southern Oregon Subaru has supported ACCESS through donations, food drives, sponsorships, and hands-on involvement helping local families, seniors, Veterans, and people with disabilities.
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Habitat for Humanity Rogue Valley
Building Strength, Stability, and Self-Reliance
Our support helps local families gain access to safe, stable, affordable housing and critical home repairs throughout the Rogue Valley.
Learn More →
Thoughtful Amenities
Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!
In 2017, 2018, 2019, 2020, 2021, 2022, 2023 and again in 2024, Southern Oregon Subaru was
recognized by our local community as the "Best New Car Dealership" in Southern Oregon!
About Southern Oregon Subaru - a Medford New & Used Subaru Dealership
At Southern Oregon Subaru, for over 40 years we have prided ourselves on our ability to meet your needs. While the current popularity and resulting high demand of Subaru vehicles has made some Subaru models hard to come by, our professional sales staff will do everything we can to ensure you get behind the wheel of your desired Subaru. We're a company that is passionate about what we sell. It's no wonder our owners love their cars! Let us help you become passionate about your next new Subaru in Grants Pass OR, Ashland OR, and Central Point OR.
Southern Oregon Subaru proudly supports many local organizations. We believe in being more than a Subaru retailer. We believe in being part of our community, in setting an example, in building lifelong relationships, and ensuring the love is felt not just by our customers, but by all. Not because it's good for business, because it is the right thing to do.
Click here to see some of our Community Partners.
Click here to read their stories about our relationship with them.
Click here to read about our history.
SOSubaru has been a Subaru Certified Eco-friendly Retailer since 2014.
Southern Oregon Subaru is committed to eliminating waste, optimizing our recycling efforts, and looking for ways to reduce our impact on the environment. We are constantly looking for ways to help create a cleaner environment for future generations.
Click here to learn more.
Southern Oregon Subaru offers many automotive products and services to our Medford area customers. From quality new Subaru vehicles to used cars, we know anyone looking for a vehicle in Medford will likely find what they want at our dealership. We carry a comprehensive line of Subaru vehicles, including the Ascent, Outback, Forester, Legacy, Impreza, BRZ, Crosstrek, Soltera, and WRX, making us a good choice as your Medford Subaru car dealer.
Our services include trusted Subaru car repair, Subaru Express Service, original Subaru parts, and Subaru financing to help our customers purchase the car of their dreams.
Call Southern Oregon Subaru at (541) 245-2000, contact us online or come visit us in person.
We're conveniently located at 3103 Biddle Rd Medford, OR, just down the street from the Rogue Valley International-Medford Airport.
We look forward to helping you with your automotive needs.
