Southern Oregon Subaru received its first truck load of new Subaru's on May 13th 1983, two months after opening the doors at a small location on Riverside Avenue in downtown Medford, Oregon. Less than 1 year later we moved to our second location in downtown Medford that was formerly a Chevrolet dealership.  With the additional space we were able to add the Volvo line in 1987.

Over the years, Subaru gained a reputation for quality and reliability, as did Volvo for safety, and with that came a very loyal customer base. We expanded once again in 1989 with the Mitsubishi franchise which meant the renovation of another building across the street.  A new office was built upstairs along with a new showroom, service and parts department to meet Mitsubishi requirements. We eventually joined the Parts and Service operations together in the Subaru and Volvo building.

We were then called Southern Oregon Subaru, Volvo, Mitsubishi.

We broke ground on our third and current location in 1994, here at 3103 Biddle Rd., still in Medford, Oregon.  And did a complete remodel and enclosed our Service Drive in 2014.

Because of our success with Subaru, in September of 2015 we changed our focus to exclusively Subaru, and are now called simply Southern Oregon Subaru.

We currently have over sixty employees, many of them having been with us from the start. Our parts manager and several of our technicians have been here nearly 30 years, and the majority of our staff has been here for 10 years or more.  We pride ourselves on providing a good work environment for our employees and a friendly helpful environment for our customers.

Our dealership is very involved in local events and charities and we have earned a great reputation in our community for those efforts.  Some of the organizations and events that we are involved with include:

  • Southern Oregon Humane Society
  • Sparrow Club
  • D.I.R.T. (Direct Involvement Recreational Teaching)
  • Southern Oregon Craft Brew Festival
  • Earth Day 
  • Jackson County Master Recyclers
  • Rogue Valley Pet 
  • Redemption Ridge 
  • Medford Food Project 
  • Hearts With a Mission
  • Crater Foundation
  • Craterian Theater at the Collier Center
  • Oregon Reining Horse Association
  • Pear Blossom Festival
  • Rogue Gallery & Art Center
  • Siskiyou Velo Bicycling Club
  • Southern Oregon Youth Symphony
  • Rogue Valley Youth for Christ
  • Living Opportunities
  • Youth Symphony of Southern Oregon
  • Rogue Valley Symphony
  • Rogue Valley Chorale
  • Cascade Christian Basketball
  • Brain Injury Alliance of Oregon
  • Jackson County Recycling Partnership
  • The Fresh Veggie Jam
  • Southern Oregon Historical Society
  • Rotary Club of Ashland Lithia Springs
  • Temple Emek Shalom
  • Southern Oregon Goodwill
  • Faith's Friends
  • Team Ethan Jostad
(For a complete list, click here)

Our store has been recognized by Subaru in these areas:

1. Subaru Love Promise Customer and Community Commitment Award
We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

What does this mean to you? The best dealership experience possible, one that we hope will have you coming back for many years. (Read more here)

2. Certified Subaru Eco-Friendly Retailer: The Subaru Eco-Friendly Dealer Program reduces Subaru dealers' carbon footprint in the daily business world. (Read more here

In 2019, and for the 3rd year in a row, we were recognized by the local community as the "Best New Car Dealership" in Southern Oregon!

We look forward to seeing you here and to being given an opportunity to earn your business.

Randy Nidalmia
Executive Manager/Owner

Southern Oregon Subaru

3103 Biddle Rd
Directions Medford, OR 97504

  • Sales: 877-597-8590
  • Service: 877-597-8591
  • Parts: 877-597-8592


  • Monday 8:00 Am - 7:00 Pm
  • Tuesday 8:00 Am - 7:00 Pm
  • Wednesday 8:00 Am - 7:00 Pm
  • Thursday 8:00 Am - 7:00 Pm
  • Friday 8:00 Am - 7:00 Pm
  • Saturday 8:00 Am - 7:00 Pm
  • Sunday 10:00 Am - 07:00 Pm