Click on one of the people below to find out more information.

  • Randy Nidalmia
    General Manager

    My name is Randy Nidalmia and I am the General Manager and a Partner in the business here at Southern Oregon Subaru.  I started my career at the dealership in February 1995 as a Salesperson before moving into Finance and Sales Management and ultimately General Manager and Partner/Owner.  I absolutely love the product and have personally owned more Subarus than I care to remember!

    I am the proud father of two wonderful young adults.  They are both currently studying at Lewis and Clark College in Portland Oregon after graduating from Ashland High School.  My lovely wife Jennifer, who was my high school sweetheart in Cincinnati Ohio where we both grew up, is a Nurse for Asante currently involved in education and facilitating the Sanctuary model for health care providers.  We enjoy exploring the great outdoors of southern Oregon with our dog Bindi at every opportunity. 

    I attended Earlham College in Indiana where I completed my bachelor's degree with double majors in Philosophy and English before continuing my studies in English Literature in the University of Cincinnati Master's program.  My personal interests have ranged from Ironman Triathlon to endurance running to martial arts to golf.  I have completed the Subaru sponsored Ironman Canada three times and in 2011 completed the Pine to Palm 100 mile endurance run.  I trained and taught martial arts for many years.  My wife and I love to travel and have ventured all over the world exploring all the various and fascinating cultures of this planet.  For indoor past time I love to read and write and play guitar.  My ideal day is any day I can spend with my family enjoying the beauty of Oregon and the thrill of life.  

    My family and I feel honored to be a part of the Southern Oregon community and thoroughly love this area and its people.  I look forward to many more years with Southern Oregon Subaru and invite anyone to please call me with any questions or concerns or just to visit and share in their experience with our dealership.

    Have a great day!

  • Randy Crutchfield
    Sales Manager

    My family came to beautiful southern Oregon in 1971, and I still call it home today. I attended SOU in the late 70's and moved from there directly into retail management.

    I have been in auto sales for over thirty years now and feel privileged to be part of this wonderful organization called Southern Oregon Subaru. We offer one of the safest and most reliable automobiles in the world today, supported by an even a better staff that I am proud to call my friends.

    When I'm not here you will find me spending time with my beautiful wife and three children. You might run in to us if you are out doing some of the great things there are to do here in southern Oregon, dining, wine tasting, a scenic bike ride, fishing, camping or many other things we love to do.

    I look forward to meeting you here!

  • Kevin Knopf
    Sales Manager

    I started in the automotive field in 1980 in Dallas, TX. I spent 5 years in Dallas before returning to Oregon after the birth of my first daughter. I spent 13 years working at a dealership in northern Oregon that had Chevrolet, Cadillac and Subaru. After my time there I had the opportunity to help open a new Chevrolet dealership in the Portland market and spent almost 11 years there.

    During all of this time I was blessed with 4 more children and 2 granddaughters that are a very big part of my life! When my wife and I had the opportunity to move to Southern Oregon we couldn't pass it up! Gregg Sorensen and I had met on a Subaru trip in the late 90's and I could tell at that time that he was a great dealer and a great guy, so when the time came that I had the chance to go to work for him and the family here at Southern Oregon Subaru it was a decision that took NO thought at all!

    Growing up I had no idea that I would end up in the automotive industry but I feel very fortunate to have done so! It is a great feeling going to a job that I enjoy.

    My spare time is spent with my wife and children mainly; occasionally I will hit the golf course or play a little racquetball!

    Thank you for considering us as a place to do your car buying and servicing, we appreciate it and never take for granted that you chose us as your dealership!

  • Jeff Holcomb
    Sales Manager

    Just over a year ago I was very pleased and honored to have been given the opportunity to join this great team.
    I have been in the auto industry for over 25 years in Siskiyou County and Southern Oregon where I have enjoyed helping customers with service and purchasing their cars.
    My Family and I live in Eagle Point on a small ranch where we also enjoy raising grass hay for the local market and our herd of Longhorn cattle.

    Subaru has such an exciting and wonderful line-up of vehicles, it comes as no surprise why we have such a large repeat customer base! 

    Thank you for your interest.  I look forward in helping earn your business.

  • Valerie Terrones
    Business Manager

    I'm one of the Business Managers here at Southern Oregon Subaru. I've been in the industry for three years and I'm proud to say "I've found my home!" I was born and raised in Trail, Oregon. My position at Southern Oregon Subaru has afforded me the privilege of raising our children in the valley I love. I am a member of the "Latgawa Tribe" of the Table Rocks, and actively involved with my church. I have been married to Terrence Terrones for 9 great years. We have three wonderful boys, Bradley, Mathew and Joshua. Our family enjoys the outdoors; we love hiking, hunting, fishing and snow-boarding. Working for a company that puts customers and family first is the reason I chose Southern Oregon Subaru's team. I look forward to working here for many years to come.

  • Wendy Crutchfield
    Customer Relations Manager

    I've been working in the car business for 23 years now, all of which have been with Southern Oregon Subaru.  From the owners of the company, to the employees that surround me daily, I love working for the best company in the valley.  As Customer Relations Manager here, the customer is most important to me.  I have the opportunity of meeting so many wonderful people in my position.

    I grew up in Southern Oregon, attending school in the Grants Pass area, and living now in Central Point with my husband Randy (who also works for the company).  I have a son who lives in the area, and two grandchildren.  I enjoy interior decorating, gardening, wine tasting, dining, shopping and quad riding at the Oregon Coast.  My most recent interest is cycling.

    I look forward to meeting you during your next vehicle purchase from Southern Oregon Subaru.

  • Bob Adams
    Sales Professional

    I have found a home here at Southern Oregon Subaru.  Shortly after graduating with a Business Degree from SOU, I started here in the sales department back in 1996. With 18 years in the business,  I have seen a lot of changes in the vehicles in both technology and styles, but quality has not faded.  I pride myself in a non-aggressive style of salesmanship and listen to what is important to the customer.  I look forward to serving you as my current or future customer.  Feel free to call my cell and I will get back to you. 541-326-5237

    In my down time I enjoy spending time with my family, which includes travel, camping, biking, and hiking.  I am married to a woman that also grew up locally in the Rogue Valley,  and have a 7 year old  son that goes to Walker Elementary School in Ashland.

  • John Bermea
    Sales Professional

    My name is John Bermea. I have been with Southern Oregon Subaru for 19 years. I am a Certified Sales Specialist for Subaru vehicles. I am lucky enough to do what I love for a living. I love being able to help people find the right vehicle for their needs. I love working for a family-run store and working for Gregg Sorensen. I could not imagine finishing my career anywhere else. I plan to retire from here.

    I am from the Bay Area and have lived here in Southern Oregon for 19 years. I was fortunate enough to have met my wife here and we have started a lovely little family. We have been together for 15 years and every year gets better. We have 2 kids, Dominic and Serafina. They are great kids and we are all very blessed.

    I love the outdoors. I enjoy running, cycling, hiking, swimming, golf, rock climbing, Crossfit and anything that has to do with being active and outdoors. I have done several Triathlons, Obstacle races and running races both in Southern Oregon and elsewhere.

    We have a great team here.  From Sales, Service and Parts, everyone is helpful and friendly. We will try to make your experience a positive one, from when you buy your vehicle to when you have it serviced. We are not only interested in helping you buy your first car from us but want to be the ones to take care of all your family's vehicle needs from generation to generation. Thank you for your support. 

  • Christian Hoeppner
    Sales Professional

    I have been at SOSubaru nearly 8 years.  In that time I have come to appreciate how well we care for our customers, both during and after each sale.  It is nice to work for an employer that really cares for the local community and their employees.  Happy car shopping!

  • Nick Knutson
    Sales Professional

    Hi, my name is Nick Knutson. I love it here at Southern Oregon Subaru.  I was born and raised right here in Medford, Oregon, and absolutely love it here.  I moved to South Carolina for 5 years and really did like it but between family and the mountains, rivers and lakes of the Rogue Valley I was called back home.  My amazing wife Jen and my 4 beautiful children are the most important thing in the world to me.  I have a son Koen, a daughter Olivia, a son Isaiah and another son named Lennon.  We all love camping, hiking, swimming and above all time at the beach!

    I am absolutely blessed to represent such a great store and such an amazing product.  I can confidently help customers, family and friends with new and pre-owned vehicles and feel wonderful about it!  I love my job and I do everything I can to translate that into a positive experience for every customer. 

  • Jeff Nickel
    Sales Professional

    I have been with Southern Oregon Subaru for over 20 years; prior to that I was with Albertsons as a store manager for 20 years. I graduated in 1980 from the University of Washington, School of Business.  My hobbies include fly fishing and guiding which I have been doing for over 30 years. I am the proud father of Eric, Krysta, and Devan, and proud grandfather of Aubry, Lexi, Luke, and Olivia.  I am a lifetime fan of and believer in Subaru vehicles, their safety, and value.

  • Craig Pena
    Sales Professional

    Some people know me as Craig Pena. I have been with Southern Oregon Subaru nearly 5 years and am thrilled to work for a family-owned business.

    Although a Norcal transplant, I've officially called Oregon home for over 7 years. Most of my family is from the Corvallis/Lebanon areas; Go Beavs!

    I've recently taken up archery and am learning to salmon fish the beautiful Rogue River.

    We have a great team here; from Sales, Service and Parts, everyone is helpful and friendly. We will try to make your experience a positive one, from when you buy your vehicle to when you have it serviced. We are not only interested in helping you buy your first car from us but want to be the ones to take care of all your family's vehicle needs from generation to generation. Thank you for your support. 

  • Ty Qualls
    Sales Professional

    My name is Ty Qualls and I have been here at Southern Oregon Subaru On the Sales team since 5/28/2012. I was born and raised here in Southern Oregon and have been in the Auto Industry since 7/1/2009.  My soon to be wife Aimee, and I have a blended family of 7 with 4 boys and 3 girls. I enjoy taking care of my customers, both during and after the sale. I work with each of my customers to find both the car and buying experience that is right for them. Prior to starting my career in car sales I worked at local plywood mills. In my spare time I enjoy hunting, fishing, working on cars, and of course a lot of time spent enjoying my children and family.

  • Ron Hogan
    Sales Professional

    I was born in Helena, Montana and moved to San Jose, California as a child. I attended San Jose State University and received a BS/BA in Business and an MBA from the University of Phoenix. I worked 35 years in the Aerospace Industry and moved to Medford, Oregon 10 years ago. I began working in the Auto Industry over 6 years ago and bring business and product knowledge experience to serve my customers with maximum efficiency. I am very enthusiastic about the Subaru product line and value my relationship with my customers and the dealership. My interests outside of work include music, film, and literature.

  • Stephanie Rizzardo
    Sales Professional

    Hi, my name is Stephanie Rizzardo and I've been in the car business for over 18 years.  When I was a little girl my dad managed a dealership and after college I began working for a Ford Dealer in Northern California.  I started out by working as an advisor in the service department, made a lateral move to the sales floor and worked my way up to finance manager.  A couple of years ago my family and I moved to Eagle Point and I was fortunate enough to join the sales team here at Southern Oregon Subaru.  I pride myself in helping to make your car buying experience fun and enjoyable with a low pressure sales approach.

  • Tony Hernandez
    Sales Professional

  • Rick Aarons
    Sales Professional

    Hey, I am Rick Aarons, Started at Southern Oregon Subaru in 2015 and love it here! I hold a Subaru certification in Sales and Leasing as well as many years of service with Subarus  I am  Southern Oregon raised, dad of 3 amazing kids, 2 daughters and a son. I love all things Oregon: hiking, camping, fly fishing, hunting.  Working for a locally owned company like Southern Oregon Subaru is the best! I'm very grateful to not only work for and with such amazing people, but I get to help our wonderful customers with the best cars on the planet!  I can say with confidence that not only myself but the whole team here from Parts, Service and Sales want to make sure that all of your experiences here are truly exceptional before, during and after the sale for many years to come.

  • Josh Childress
    Delivery specialist

    Josh is our Subaru Star Delivery Specialist.  His primary responsibility is assisting customers and sales teammates in understanding Subaru vehicle technology.

  • Aurelio "AJ" Medina
    Sales Professional

    I am new to beautiful southern Oregon and new to sales. Born & raised in Washington state & attended Evergreen state college.  I worked construction for nine years but wanted a career change. As a long-time Subaru owner it was great to be able to offer a vehicle that I wholeheartedly stand behind from safety, immense capability, and performance. I will guarantee a non-aggressive style to providing you with a car that you will enjoy and love. I look forward to serving my current and future clients in any way that I can. Feel free to give me a call at (360)810-0603. 

    In my free time I love going on hikes with my Australian Kelpie; Daisy, spending time with my long-time girlfriend, exploring, golfing, road trips, and volunteering.  

  • Richard Hayden
    Sales Professional

    Hi, my name is Richard Hayden. I am absolutely blessed to represent such a great store and such an amazing product.  I can confidently help customers, family and friends with new and pre-owned vehicles and feel wonderful about it!  I love my job and I do everything I can to translate that into a positive experience for every customer. I love Southern Oregon and I was born and raised in the Rogue Valley and I absolutely love it here. My wife and I enjoy everything Southern Oregon has to offer, from rafting the Rogue to wine tasting at local vineyards and camping at the coast. We hope to see you around.


       Gregg Sorensen
     Founder, Southern Oregon Subaru

     Retired in 2017 after more than 41 years in the business. 

     Randy Nidalmia: "Gregg was the Captain that steered our ship             since 1983 when he became our General Manager.  It was Gregg that   established our ethic of philanthropic giving as well as our involvement   with multiple non-profits around the valley, such as SOHumane and   Sparrow Clubs.  His leadership, contagious good humor, and ever   present smile will be greatly missed."

     From all of us at SOSubaru, we wish you the very best retirement, with   many rounds of golf, and as many mulligans as you need!

Our Service Technicians, with over 150 years of combined experience!

Our Service Writer Team: Drew, Bryant (Service Manager), 
Austin, and Stephan (Assistant Service Manager)
You will chat with one of these fine fellas about your Service visit

Our Express Advisors - the first team members you'll meet
when you come in for service.  Beau, 
Andrew, and Obrien.


Our Parts Team: Ryan, Layne (Mgr), Preston, Brian, Craig and Caleb.
(These guys will help you find the right parts for your Subaru)


Our Business Development team: Geny, Gayle, and Jasmin.
You will hear from them when they check-in with you after
your Service & Sales visits, and when they call to remind you
of your next scheduled service visit.