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If you're in the market for a new Subaru in Medford, now is the perfect time to visit Southern Oregon Subaru. We're excited to offer a range of fantastic specials on our most popular Subaru models, including the adaptable Outback, the adventurous Forester, and the stylish Impreza. Take advantage of our current incentives and offers to get behind the wheel of your dream Subaru at an unbeatable value.

The 2026 Subaru Crosstrek Hybrid delivers an ideal blend of efficiency, capability, and style for drivers in Medford. This compact SUV is equipped with a 2.5-liter hybrid engine that produces 194 horsepower. Subaru's Symmetrical All-Wheel Drive system provides superior traction and control in any weather conditions you may encounter in Southern Oregon.

When you're seeking a versatile SUV to match your active lifestyle in the Medford area, the 2025 Subaru Outback delivers an engaging driving experience both on and off the pavement. The Outback offers two potent engine options: a responsive 2.5-liter four-cylinder and a turbocharged 2.4-liter, which produces 260 horsepower for brisk acceleration. The Lineartronic CVT automatic transmission features paddle shifters for manual control when desired.

At Southern Oregon Subaru, serving Grants Pass and the surrounding areas, we're excited to introduce the 2025 Subaru Forester, a compact SUV that combines capability with modern technology. With six available trim levels, each offering a unique set of tech features, the Forester accommodates a diverse range of drivers and their preferences in Medford, OR.

Prepare to be amazed by the 2026 Subaru Ascent, a mid-size SUV that pushes the boundaries of capability.

The 2026 Subaru Crosstrek, available at Southern Oregon Subaru in Medford, offers a comfortable, versatile and feature-packed interior that's perfect for your everyday adventures.

The Pacific Northwest boasts diverse landscapes, making it an ideal region for EV road trips. Here are ten destinations to explore with your Subaru EV.

1. Olympic National Park, Washington
Experience lush rainforests, alpine peaks, and pristine coastlines. EV charging stations are available in nearby towns like Port Angeles.

2. Mount Rainier National Park, Washington
Drive through scenic routes with breathtaking views of the iconic peak. Charging…

Will I run out of charge on the freeway?
Is it weird to drive an EV?
Can I plug it into my regular outlet at home?

These are the kinds of questions we hear every day. And guess what? They're totally normal. Going electric feels like a leap—but it's more like a gentle hop once you know the basics.

What do you get when you mix a Subaru Wilderness vehicle with a starry night, a crackling campfire, and zero cell service? You get exactly what your brain has been begging for.

The Subaru Wilderness line was built for the outdoors. Higher clearance. All-terrain tires. Dual-function X-Mode for when things get dicey. It’s not a marketing gimmick—this thing eats dirt for breakfast.

You know that little burst of excitement you get when your favorite song comes on during a drive? Multiply that by ten—that’s what it feels like to drive a Subaru EV.

Instant torque. Smooth acceleration. A whisper-quiet cabin that feels more like gliding than driving. You don’t have to be a tech nerd or an environmentalist to appreciate it.