There are plenty of reasons people choose a Subaru. Standard all-wheel-drive capability on nearly every model, advanced safety technology, versatility, and a lineup designed for everything from daily commuting to Southern Oregon adventures all play a part.
But some of the most compelling reasons come from what happens after people buy one.
Subaru owners keep their vehicles. They return to Subaru retailers. Independent organizations continue to recognize the brand for quality, safety, customer satisfaction, and social impact.
Here are some of the reasons Subaru deserves a place on your shopping list.
- Subaru owners are unusually loyal to their dealerships. Subaru lists “Highest Overall Loyalty to Dealer” among its current brand accolades. S&P Global Mobility found that Subaru had the highest percentage of returning owners who purchased or leased another Subaru from the same retailer during the 2025 award period. That is a meaningful measure because it reflects an entire ownership relationship, not simply satisfaction on the day the vehicle was purchased. [1]
- Subarus are built for the long road ahead. Subaru says, “Subaru leads the industry in longevity, with 96% of vehicles sold in the last 10 years still on the road today.” [2] That is a powerful number if you are looking for a vehicle you plan to keep for years rather than simply until the next lease cycle.
- Quality continues to earn recognition. Subaru's current consumer material says, “Subaru is rated #1 in product quality again and again — six years in a row.” [3] For a buyer, quality is not just about how a new vehicle looks or feels in the showroom. It influences reliability, ownership satisfaction, and confidence over thousands of miles.
- Safety remains central to the Subaru story. Subaru currently states that “Subaru is rated #1 in safety for seven years running.” [3] That complements Subaru's continuing record of strong IIHS and NHTSA results and a vehicle lineup built around technologies such as EyeSight Driver Assist Technology.
- The dealership experience matters after the sale. Subaru's current materials say, “Subaru. #1 in Customer Satisfaction for Dealer Service among Mainstream SUV Owners for two years in a row.” [4] Buying the vehicle is only the beginning of ownership, which makes confidence in the people who will maintain it an important part of the decision.
- Regular Subaru retailer service may help keep a Subaru on the road longer. Subaru states, “Subaru vehicles that are routinely serviced at their retailer remain on the road longer than ones that are not.” [5] Subaru retailers combine factory-trained teams, Genuine Subaru Parts, specialized equipment, and vehicle-specific service information.
- Subaru continues to earn recognition for doing more than selling cars. Subaru describes itself as “Forbes’ highest-rated automotive brand for social impact four years in a row.” [6] The Subaru Love Promise focuses on community, pets, education, health, and environmental stewardship, with Subaru retailers putting those commitments into action locally.
- Environmental responsibility extends into manufacturing. Subaru proudly describes its manufacturing commitment as “Proud to be Zero Landfill.” Subaru says all Subaru vehicles are produced in zero-landfill plants, where manufacturing waste is recycled or converted into electricity. Subaru of Indiana Automotive is also recognized as a backyard wildlife habitat by the National Wildlife Federation. [7]
- Independent experts continue to recognize the brand as a whole. Subaru currently says, “Subaru is Consumer Reports 2026 Best Overall Automotive Brand.” Consumer Reports has given Subaru that overall-brand honor for two consecutive years. [8]
Why Those Numbers Matter in Southern Oregon
Awards are useful, but ultimately a Subaru has to work for your life.
Here in Southern Oregon, that might mean commuting through winter weather, heading over the Siskiyous, carrying dogs and camping gear, driving to the coast, exploring Forest Service roads, or simply wanting a vehicle you can depend on for a long time.
The statistics help explain why Subaru has earned such a loyal following. The rest is something you really need to experience from behind the wheel.
Stop by Southern Oregon Subaru and take a Subaru for a test drive. Tell us what you need your next vehicle to do, and give us the opportunity to help you find the one that fits your road ahead.
Southern Oregon Subaru. Here for Your Road Ahead.
Source Notes and Subaru Footnotes
[1] Highest Overall Loyalty to Dealer. Subaru bases this accolade on S&P Global Mobility's U.S. loyalty analysis for the 2025 award year, covering October 2024 through September 2025 and measuring owners who returned to market and purchased or leased another Subaru from the same retailer.
[2] Longevity. Subaru's current Experian substantiation states: “Based on Experian Automotive vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.”
[3] Product quality and safety. These rankings are based on American Customer Satisfaction Index surveys comparing Subaru with other measured mass-market automotive companies. Because Subaru's current live claims have advanced to six years for product quality and seven years for safety, I would use the current ACSI disclaimer supplied with the Subaru accolade module rather than an older model-year disclaimer.
[4] Dealer-service satisfaction. The current Subaru accolade references the 2026 J.D. Power Customer Service Index award. I would retain Subaru's current J.D. Power legal attribution exactly as supplied in the live accolade module.
[5] Subaru retailer service and longevity. Subaru presents this as the result of its retailer-service data and directs owners toward factory-trained teams, Genuine Subaru Parts, specialized tools, and regular maintenance.
[6] Forbes social impact. Subaru was the highest-rated automotive brand on Forbes' Best Brands for Social Impact list for the fourth consecutive year in 2026 and ranked third among all brands evaluated.
[7] Zero-landfill manufacturing. Subaru states that all Subaru products are manufactured in zero-landfill plants and that Subaru of Indiana Automotive is the only U.S. automobile production plant designated a backyard wildlife habitat by the National Wildlife Federation.
[8] Consumer Reports. “Consumer Reports does not endorse products or services.” Subaru identifies itself as Consumer Reports' Best Overall Automotive Brand for 2025 and 2026.
Frequently Asked Questions
Why should I buy a Subaru?
Subaru combines long-term durability, strong safety performance, all-weather capability, high owner and dealer loyalty, and an ownership experience that continues after the sale. Subaru is also Consumer Reports' 2026 Best Overall Automotive Brand for the second consecutive year.
How long do Subaru vehicles last?
Subaru reports that 96% of Subaru vehicles sold during the last 10 years are still on the road today, based on Experian Automotive vehicle-registration data.
Is Subaru considered a safe vehicle brand?
Yes. Subaru currently says it has been rated #1 in safety for seven consecutive years, and individual Subaru models continue to earn strong IIHS and NHTSA safety ratings. Ratings vary by model and model year.
Does servicing my Subaru at a Subaru retailer make a difference?
Subaru reports that vehicles routinely serviced at Subaru retailers remain on the road longer than those that are not routinely serviced there. Subaru retailer service also includes factory-trained technicians, Genuine Subaru Parts, and specialized equipment.
Does Subaru support local communities?
Yes. Community support is a central part of the Subaru Love Promise. Forbes has ranked Subaru the highest-rated automotive brand for social impact for four consecutive years.
Are Subaru vehicles manufactured in zero-landfill plants?
Yes. Subaru states that all of its products are manufactured in zero-landfill production plants.
