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Subaru's EyeSight system uses two cameras mounted near the rearview mirror to watch the road ahead. These cameras work together to scan for cars, pedestrians, and other hazards. The system works day and night to help prevent accidents before they happen. Southern Oregon Subaru wants drivers to understand how this technology makes every trip safer for you and your family.

The 2026 Subaru Trailseeker arrives as Subaru's first electric SUV. It uses dual electric motors that create 375 horsepower and provide full-time all-wheel drive (AWD). This five-passenger SUV offers quick acceleration and smooth power, which drivers in Southern Oregon will notice right away.

The 2026 Subaru Impreza is turning heads with its stylish exterior, but the real wow factor is found inside the cabin.

The 2026 Subaru BRZ is designed to stand out from the crowd with its sporty and aerodynamic exterior. 

If you're in the market for a new Subaru in Medford, now is the perfect time to visit Southern Oregon Subaru. We're excited to offer a range of fantastic specials on our most popular Subaru models, including the adaptable Outback, the adventurous Forester, and the stylish Impreza. Take advantage of our current incentives and offers to get behind the wheel of your dream Subaru at an unbeatable value.

At Southern Oregon Subaru, serving Grants Pass and the surrounding areas, we're excited to introduce the 2025 Subaru Forester, a compact SUV that combines capability with modern technology. With six available trim levels, each offering a unique set of tech features, the Forester accommodates a diverse range of drivers and their preferences in Medford, OR.

Prepare to be amazed by the 2026 Subaru Ascent, a mid-size SUV that pushes the boundaries of capability.

The 2026 Subaru Crosstrek, available at Southern Oregon Subaru in Medford, offers a comfortable, versatile and feature-packed interior that's perfect for your everyday adventures.

As a Subaru owner in Medford, keeping your vehicle in top condition is essential for optimal performance, safety, and longevity. 

As a parent in Medford, OR, finding the right vehicle for your teen driver is an important decision.