Subaru

Southern Oregon Subaru

3103 Biddle Rd ,
Directions Medford, OR 97504

  • Sales: (888) 218-0986
  • Service: (866) 286-9022
  • Parts: (888) 853-7175

Customer Satisfaction is Priority One

Info

Staff


Click on one of the people below to find out more information.

  • Gregg Sorensen
    Executive Manager/Owner

    Gregg Sorensen was born in Klamath Falls and raised in Ashland, Oregon. Gregg began his automotive career while attending Southern Oregon State College.  He started as a lot boy in what was then Lithia Motors in Ashland.

    In 1976, Gregg moved to the service department as a Service Writer at Lithia Dodge in Medford, eventually advancing to Service Director in charge of all fixed operations for all of Lithia's franchises.

    In 1981, Gregg was named Business Manager at Valley Chevrolet. 

    Gregg has been General Manager at Southern Oregon Subaru since 1983.  He was appointed as a Partner and Vice President in 1985.  In 2013 he celebrated 30 years with SOSubaru.

    He has been a member of the Subaru Dealer Advisory Board for 20 years, a member of the Medford Rotary since 1983, and a member of the Chamber of Commerce where he won the "Retailer of the Year" award in 1991.

    He is a member of the Medford New Car Dealers Association (Past President, 2010); a member of the National Automobile Dealers Association President's Club, and a member of the Power Steering Committee of the Oregon Automobile Dealers Association. 

    He is on the board of directors of Providence Medford Medical Center and Craterian Theater. He is a past board member of the Salvation Army and Boy Scouts of America.  He also teaches a class that helps people get out of debt and achieve financial freedom.

    Gregg believes that it is very important to be involved in our community by giving back through contributing to several non-profits including the Southern Oregon Humane Society, Providence Festival of Trees, Mt. Ashland Association, ACCESS, Food and Friends, Pregnancy Center, Youth Symphony of Southern Oregon, Rogue Valley Symphony, Rogue Valley Chorale, Rogue Art Gallery & Art Center, and Youth for Christ.

    In his spare time Gregg enjoys his cabin at the lake with his family, fishing, snowmobiling, and golfing with his buddies.

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  • Randy Nidalmia
    General Manager
    541-245-2000

    Good day! My name is Randy Nidalmia and I am the General Manager and a Partner in the business here at Southern Oregon Subaru.  I have been with the dealership for 23 years now after having started as a salesman in the 90s, moving into Finance and Sales Management and ultimately General Manager and Partner/Owner.  I absolutely love the product and have personally owned more Subarus than I care to remember!

    I am the proud father of two wonderful young adults.  My son Dakota is a student at Lewis and Clark College in Portland pursuing Psychology and Mandarin Chinese while Autumn is a Senior this year at Ashland High School active in nearly everything!  My beautiful wife Jennifer, who was my high school sweetheart in Cincinnati Ohio where we both grew up, is a Nurse for Asante in Ashland.  We have two dogs, a cat and three alpacas - all part of the family.  Our newest addition Bindi, a mini Blue Healer has done commercials with me and sometimes accompanies me to work.  I attended Earlham College in Indiana where I completed my bachelor's degree with double majors in Philosophy and English before continuing my studies in English Literature in the University of Cincinnati Masters program.
    My personal interests have ranged from Ironman Triathlon to endurance running to martial arts to golf.  I have completed the Subaru sponsored Ironman Canada three times and in 2011 completed the Pine to Palm 100 mile endurance run.  I trained and taught martial arts for years and have a black belt in Okinawan Shorin Ryu in addition to ranks in two other styles of karate.  I love outdoor recreation and hike and golf all over the state.  My wife and I love to travel and have ventured all over the world exploring all the various and fascinating cultures of this planet.  For indoor past time I love to read and write and play guitar.  My ideal day is any day I can spend with my family enjoying the beauty of Oregon and the thrill of life.   

    My family and I feel honored to be a part of the Southern Oregon community and thoroughly love this area and its people.  I look forward to many more years with Southern Oregon Subaru and invite anyone to please call me with any questions or concerns or just to visit and share in their experience with our dealership.

    Have a great day!

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  • Kevin Knopf
    Sales Manager

    I started in the automotive field in 1980 in Dallas, TX. I spent 5 years in Dallas before returning to Oregon after the birth of my first daughter. I spent 13 years working at a dealership in northern Oregon that had Chevrolet, Cadillac and Subaru. After my time there I had the opportunity to help open a new Chevrolet dealership in the Portland market and spent almost 11 years there.

    During all of this time I was blessed with 4 more children and 2 granddaughters that are a very big part of my life! When my wife and I had the opportunity to move to Southern Oregon we couldn't pass it up! Gregg Sorensen and I had met on a Subaru trip in the late 90's and I could tell at that time that he was a great dealer and a great guy, so when the time came that I had the chance to go to work for him and the family here at Southern Oregon Subaru it was a decision that took NO thought at all!

    Growing up I had no idea that I would end up in the automotive industry but I feel very fortunate to have done so! It is a great feeling going to a job that I enjoy.

    My spare time is spent with my wife and children mainly; occasionally I will hit the golf course or play a little racquetball!

    Thank you for considering us as a place to do your car buying and servicing, we appreciate it and never take for granted that you chose us as your dealership!

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  • Jeff Holcomb
    Sales Manager

    Just over a year ago I was very pleased and honored to have been given the opportunity to join this great team.
     
    I have been in the auto industry for over 25 years in Siskiyou County and Southern Oregon where I have enjoyed helping customers with service and purchasing their cars.
     
    My Family and I live in Eagle Point on a small ranch where we also enjoy raising grass hay for the local market and our herd of Longhorn cattle.

    Subaru has such an exciting and wonderful line-up of vehicles, it comes as no surprise why we have such a large repeat customer base! 

    Thank you for your interest.  I look forward in helping earn your business.

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  • Randy Crutchfield
    Sales Manager

    My family came to beautiful southern Oregon in 1971, and I still call it home today. I attended SOU in the late 70's and moved from there directly into retail management.

    I have been in auto sales for over thirty years now and feel privileged to be part of this wonderful organization called Southern Oregon Subaru. We offer one of the safest and most reliable automobiles in the world today, supported by an even a better staff that I am proud to call my friends.

    When I'm not here you will find me spending time with my beautiful wife and three children. You might run in to us if you are out doing some of the great things there are to do here in southern Oregon, dining, wine tasting, a scenic bike ride, fishing, camping or many other things we love to do.

    I look forward to meeting you here!

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  • Walley Fipps
    Business Manager

    I was born and raised here in Southern Oregon and have been with Southern Oregon Subaru for 14 years. I currently live in Eagle Point with my lovely wife Rebecca and our 3 dogs, Maxx, Brady and Peanut.  I'm a dog lover (obviously), a coffee fanatic and a sports fan.

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  • Valerie Terrones
    Business Manager

    I'm one of the Business Managers here at Southern Oregon Subaru. I've been in the industry for three years and I'm proud to say "I've found my home!" I was born and raised in Trail, Oregon. My position at Southern Oregon Subaru has afforded me the privilege of raising our children in the valley I love. I am a member of the "Latgawa Tribe" of the Table Rocks, and actively involved with my church. I have been married to Terrence Terrones for 9 great years. We have three wonderful boys, Bradley, Mathew and Joshua. Our family enjoys the outdoors; we love hiking, hunting, fishing and snow-boarding. Working for a company that puts customers and family first is the reason I chose Southern Oregon Subaru's team. I look forward to working here for many years to come.

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  • Wendy Crutchfield
    Customer Relations Manager

    I've been working in the car business for 23 years now, all of which have been with Southern Oregon Subaru.  From the owners of the company, to the employees that surround me daily, I love working for the best company in the valley.  As Customer Relations Manager here, the customer is most important to me.  I have the opportunity of meeting so many wonderful people in my position.

    I grew up in Southern Oregon, attending school in the Grants Pass area, and living now in Central Point with my husband Randy (who also works for the company).  I have a son who lives in the area, and two grandchildren.  I enjoy interior decorating, gardening, wine tasting, dining, shopping and quad riding at the Oregon Coast.  My most recent interest is cycling.

    I look forward to meeting you during your next vehicle purchase from Southern Oregon Subaru.

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  • Bob Adams
    Sales Professional

    I have found a home here at Southern Oregon Subaru.  Shortly after graduating with a Business Degree from SOU, I started here in the sales department back in 1996. With 18 years in the business,  I have seen a lot of changes in the vehicles in both technology and styles, but quality has not faded.  I pride myself in a non-aggressive style of salesmanship and listen to what is important to the customer.  I look forward to serving you as my current or future customer.  Feel free to call my cell and I will get back to you. 541-326-5237

    In my down time I enjoy spending time with my family, which includes travel, camping, biking, and hiking.  I am married to a woman that also grew up locally in the Rogue Valley,  and have a 7 year old  son that goes to Walker Elementary School in Ashland.

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  • John Bermea
    Sales Professional

    My name is John Bermea. I have been with Southern Oregon Subaru for 19 years. I am a Certified Sales Specialist for Subaru vehicles. I am lucky enough to do what I love for a living. I love being able to help people find the right vehicle for their needs. I love working for a family-run store and working for Gregg Sorensen. I could not imagine finishing my career anywhere else. I plan to retire from here.

    I am from the Bay Area and have lived here in Southern Oregon for 19 years. I was fortunate enough to have met my wife here and we have started a lovely little family. We have been together for 15 years and every year gets better. We have 2 kids, Dominic and Serafina. They are great kids and we are all very blessed.

    I love the outdoors. I enjoy running, cycling, hiking, swimming, golf, rock climbing, Crossfit and anything that has to do with being active and outdoors. I have done several Triathlons, Obstacle races and running races both in Southern Oregon and elsewhere.

    We have a great team here.  From Sales, Service and Parts, everyone is helpful and friendly. We will try to make your experience a positive one, from when you buy your vehicle to when you have it serviced. We are not only interested in helping you buy your first car from us but want to be the ones to take care of all your family's vehicle needs from generation to generation. Thank you for your support. 

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  • Christian Hoeppner
    Sales Professional

    I have been at SOSubaru nearly 8 years.  In that time I have come to appreciate how well we care for our customers, both during and after each sale.  It is nice to work for an employer that really cares for the local community and their employees.  Happy car shopping!

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  • Nick Knutson
    Sales Professional

    Hi, my name is Nick Knutson. I love it here at Southern Oregon Subaru.  I was born and raised right here in Medford, Oregon, and absolutely love it here.  I moved to South Carolina for 5 years and really did like it but between family and the mountains, rivers and lakes of the Rogue Valley I was called back home.  My amazing wife Jen and my 4 beautiful children are the most important thing in the world to me.  I have a son Koen, a daughter Olivia, a son Isaiah and another son named Lennon.  We all love camping, hiking, swimming and above all time at the beach!

    I am absolutely blessed to represent such a great store and such an amazing product.  I can confidently help customers, family and friends with new and pre-owned vehicles and feel wonderful about it!  I love my job and I do everything I can to translate that into a positive experience for every customer. 

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  • Jeff Nickel
    Sales Professional

    I have been with Southern Oregon Subaru for over 20 years; prior to that I was with Albertsons as a store manager for 20 years. I graduated in 1980 from the University of Washington, School of Business.  My hobbies include fly fishing and guiding which I have been doing for over 30 years. I am the proud father of Eric, Krysta, and Devan, and proud grandfather of Aubry, Lexi, Luke, and Olivia.  I am a lifetime fan of and believer in Subaru vehicles, their safety, and value.

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  • Craig Pena
    Sales Professional

    Some people know me as Craig Pena. I have been with Southern Oregon Subaru nearly 5 years and am thrilled to work for a family-owned business.

    Although a Norcal transplant, I've officially called Oregon home for over 7 years. Most of my family is from the Corvallis/Lebanon areas; Go Beavs!

    I've recently taken up archery and am learning to salmon fish the beautiful Rogue River.

    We have a great team here; from Sales, Service and Parts, everyone is helpful and friendly. We will try to make your experience a positive one, from when you buy your vehicle to when you have it serviced. We are not only interested in helping you buy your first car from us but want to be the ones to take care of all your family's vehicle needs from generation to generation. Thank you for your support. 

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  • Ty Qualls
    Sales Professional

    I was born and raised here in Southern Oregon. My wife, Mellissa, and I have two boys and two girls, and have been together for 15 years. I am in my 4th year here at Southern Oregon Subaru, and have been selling cars for 7 years.  I enjoy taking care of my customers, both during and after the sale. Prior to starting my career in car sales I worked at local plywood mills. In my spare time I enjoy hunting, fishing, working on cars, and of course a lot of time spent enjoying my children.

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  • Ron Hogan
    Sales Professional

    I was born in Helena, Montana and moved to San Jose, California as a child. I attended San Jose State University and received a BS/BA in Business and an MBA from the University of Phoenix. I worked 35 years in the Aerospace Industry and moved to Medford, Oregon 10 years ago. I began working in the Auto Industry over 6 years ago and bring business and product knowledge experience to serve my customers with maximum efficiency. I am very enthusiastic about the Subaru product line and value my relationship with my customers and the dealership. My interests outside of work include music, film, and literature.

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  • Rick Aarons
    Sales Professional

    Hello, my name is Rick Aarons. I have spent most my life here in the Rogue Valley. I am the youngest of 4 brothers. My brothers and I have always been around cars and wrenching on some sort of project. I have been blessed with a beautiful wife and 3 amazing children! I enjoy many different outdoor activities including kayak fishing, hiking, and hunting. I am new to Southern Oregon Subaru and have been welcomed with open arms. Everyone here has really made me feel like family in our small family-owned dealership. I look forward to many years here at Subaru. I am very eager to establish myself as "your friend in the car business."

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  • Beau Beamish
    Sales Professional

    Hello, my name is Beau Beamish.  I was raised here in the Rogue Valley and I am a proud Oregonian. I love the Pacific NW and all the activities this magical area has to offer. I love hiking, backpacking and spending time with my friends around the camp fire. My wife Ryndi and son Judah are the two most important people in my life and I work hard to provide for them. I love my job here at Southern Oregon Subaru and finding people the perfect car is my goal for every customer I meet. Subaru is such an amazing product and I couldn't ask for a better store to work at.

    A little history on me. I graduated from Portland State University with a Bachelor's degree in Marketing and Advertising in 2014. I've made commercials for a couple of non-profits and love the creative aspect of advertising. Until my position at Southern Oregon Subaru, I worked in upper management for Dutch Bros Coffee in the greater Portland area. I'm a firm believer in craft beers and yes, I've tried the BEAMISH Irish Stout. I LOVE TV. If it's on Netflix, I've probably seen it. I like watching documentaries on nature and especially space exploration. I'm fascinated by how vast the Cosmos is and what small part we play in the grand scheme of things. One of my favorite quotes from the late Carl Sagan is as follows: "From this distant vantage point, the Earth might not seem of any particular interest. But for us, it's different. Consider again that dot. That's here, that's home, that's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every "superstar," every "supreme leader," every saint and sinner in the history of our species lived there-on that mote of dust suspended in a sunbeam."

    In other words... treat others as you'd like to be treated and understand we're all in this together.

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  • Matt Meade
    Sales Professional

    I have been living in the beautiful Rogue Valley with my wife and 5 children since 2003.  We enjoy getting outdoors whenever possible to go snowshoeing, hiking, river rafting, or just go for a drive to enjoy the natural beauty which surrounds us.  I have been in the automotive industry for about 15 years now, and I love cars!  I look forward to seeing you at Southern Oregon Subaru and helping you to find the vehicle that best fits your needs.

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Our Service Technicians, with over 140 years of combined experience!

Our Service Writer Team: Travis Mills, Stephan Abrams (Assistant Service Manager),
Bryant Kelley (Service Manager), and Austin Shuart
(You will chat with one of these fine fellas about your Service visit)


Our Parts Team: Craig Koch, Preston Sims, Layne Sims (Mgr), Brian Rasmussen, and Tom Whelan
(These guys will help you find the right parts for your Subaru)



Our Business Development team: Geny, Roni, and Gayle
(You will hear from them when they check-in with you after
your Service & Sales visits)